Lyft logo and symbol, meaning, history, PNG
- Meaning and history The distinctive features of the logotype – the pink color and the bubble letter typeface – are also its most meaningful features.
- For the company, it was a convenient way to emphasize it welcomes female drivers and passengers.
- The curvy shapes of the letters have also something girly about them making them very different from the minimalistic and masculine logos of the company’s competitors.
- When Lyft was making its first steps, Eyler was the head of a company selling large pink mustaches that could be placed on the front grille of a car.
- Zimmer and Green thought it would be fun to embellish the Lyft cars with such mustaches on their front grilles, so they began to give away them at the company events and incorporated them into the logo.
- Pink moustache symbol In the course of time this part of the logo was removed.
- Instead of the “regular” pink mustache, the driver could opt for a mustache-shaped light or a color-changing dashboard indicator.
- The glyphs are a custom artwork.
- Color The color scheme features bright splashes combined with neutral colors.
- The most eye-catching of the colors is pink (PMS Neon 813).
- The brand guidelines also mention mulberry (PMS 2735).
- The Lyft logo may combine these colors in three versions.
- The primary logo features pink lettering on the “white” (subtle silver) background.
- The alternative logotype is built on the reversed color scheme (the white text on the pink background).
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