Lowe’s logo and symbol, meaning, history, PNG
- The headquarters are located in Mooresville, North Carolina.
- Meaning and history 1955 – 1965 The brand used a wordmark logo in red, which was replaced by a dark blue wordmark in 1965.
- 1997 – 2008 In 1997, the company introduced a four-color logo based on a house emblem.
- Here, the dark blue house, which can be seen on the current emblem, had a bright red and grey outlines.
- 2008 – Today Another important difference from the current Lowe’s logo was the text “Home Improvement Warehouse,” which could be seen right under the name of the brand, within the house emblem.
- Primary symbol The basic shape of the logo, a house, gives a hint as to what specialization the company has.
- Inside the dark blue building, the lettering “Lowe’s” can be seen.
- With a stretch, the glyphs can be interpreted as windows.
- Emblem versions While the house emblem can be used as a standalone logo, the brand also has an extended version.
- Whatever the position, the tagline is given in light blue, which creates a soft contrast with the dark blue of the main emblem.
- Font While the company’s brand guidelines name Avenir the main corporate font, the tagline on the logo appears to be based on a somewhat different type.
- It looks completely different than the rest of the logo.
- The shape of the “O” is closer to a rectangle, which makes it resemble a window – a perfect fit for the house logo.
- The slightly unusual shape of the “w,” in its turn, appears to have been inspired by the distinctive “O.” Colors The dark shade of blue featured on the Lowe’s logo (corporate blue) goes under the number 280 in the Pantone system (RGB: 0, 73, 144).
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