evolution history and meaning
- Today the brand is distributed in more than 70 countries worldwide.
- The wordmark in a custom typeface is bold and strong.
- The lettering is italicized and condensed.
- The nameplate uses only lower-case letters with rounded angles of the bottom parts and straight lines of the top.
- The Lotto emblem is a geometrical image, which symbolizes two sport fields (soccer and basketball), layered one on the other with the red rhombus at their overlay point.
- The color palette of the brand’s visual identity features white lettering on a black background with a red square, on which the emblem is located.
- It is a strong and powerful logo, full of energy and movement.
- The Lotto logo shows the brand’s values of a quality sportswear, and design expertise, as well as brand’s stability and heritage.
PNG Design and Logo Download
