Logos of the NRL
- For example, the fans may want something that represents aggression and a “win-at-all-costs” attitude, whilst sponsors may not be willing to pay to associate themselves with a brand that conveys that same message.
- At the same time, the branding should consider the team’s colours, logo and typography, all of which need to be reflective of the team’s values.
- For this reason, it is usually common for the sports team’s name to include the city, region or state in which it is located, creating a tribal following for people looking to “root for their home team”.
- Sporting Success The value of the brand and its logo are increased significantly if the team achieves sporting success.
- Take Manchester United, the English association football (soccer) team, as an example—they are one of the most recognised sports brands in the world.
- Compare this to another English football team—Portsmouth; you’ll need to try considerably harder to find its international fan base.
- This also means that Manchester United is unable to radically change its branding, for risk of losing some of the recognition its brand has achieved.
- NRL Logos Photo by Thomas Serer In Australia’s National Rugby League, the logos and wider branding of teams are no different.
- Like with everything in life, some are better than others.
- The Sydney Roosters The Sydney Roosters (who, according to Oddschecker, are the current favourites to win the NRL Grand Final) have a solid logo.
- It prominently features an angry-looking rooster inside a shield, with the name displayed clearly and prominently.
- The colour red, which is a popular choice amongst sports teams, features heavily in the logo.
- The team’s other colours, white and blue, are also featured on the logo, which matches the branding of the players’ kit and helps to maintain continuity.
- Its logo colours are consistent, with the colour of the text—white and orange—mirroring the colours of the tiger.
- Both contrast nicely against the black that sits behind.
- As with the Roosters, the colours of the West Tigers’ players’ kit reflect the colours of the logo, helping to maintain continuity for fans.
- The Newcastle Knights The Newcastle Knights have an interesting logo that is not immediately obvious for a sports team.
- As compared to the very “typical” style of logo used by the Roosters, the Newcastle Knights’ logo is very distinct.
- Logos for sports teams are very important in creating the team’s brand and distinguishing it from its rivals.
- Whilst association football teams like Manchester United have achieved this, Australian rugby teams have yet to emulate this success.
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