evolution history and meaning
- Download PNG Lloyds Bank Logo PNG The black horse seen in the Lloyds logo was inspired by goldsmiths, who are considered the forerunners of our modern banks.
- Meaning and history John Bland, a goldsmith from Lombard Street, adopted the black horse as his emblem by 1728.
- Lloyds, which already had an emblem of its own (a beehive), added the horse to its logo.
- By the 20th century, only the horse remained.
- 1890 – 1920 The horse looked pretty similar to the way it is depicted in the current logo, although the front legs were pretty low.
- 1980 – 1998 The horse is placed inside a white circle, which, in its turn, is placed inside a green shape with black trim.
- 1998 – 2009 The background featuring green and blue appears.
- 2009 – 2011 The background disappears.
- 2011 – 2013 The background featured in this logo looks similar to the one seen in the 1998 version, just it looks blurred.
- 2013 – Today The words “Lloyds bank” are green and feature a sans serif type.
- The horse has lost the box and has moved to the right.
- September 2013 In the fall of 2013, Lloyds TSB demerged.
- This event did not affect the company’s visual identity much, although the name “Lloyds Bank” replaced the name “Lloyds TBS.” This version may appear identical to its predecessor, yet if you take a closer look, you may discover subtle modifications.
- The color looks somewhat different, too.
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