LinkedIn logo and symbol, meaning, history, PNG
- Download PNG Linkedin Logo PNG One of the most popular social networking services, LinkedIn was created as a means of professional communication for people all around the globe.
- One of the main aims of the service is to help the users in finding jobs and employees.
- Meaning and history LinkedIn positions its self as a serious web portal, and the history of its visual identity is one of the proofs to it.
- The iconic logo was redesigned just twice in almost twenty years of the website’s existence, and the style and composition we all can see today is a modified version of the original emblem, introduced in 2003.
- 2003 — 2011 The original LinkedIn logo was composed of a black “Linked” lettering with a solid blue square on its right, where the white “in” in the lowercase was placed.
- The black, blue, and white color palette of the logo represented the professionalism, seriousness, and reliability of the web-portal.
- 2011 — 2019 The redesign of 2011 only changed the typeface of the logotype, keeping the original composition and concept, along with its color palette.
- 2019 — Today In 2019 the LinkedIn logo was redesigned for the second time, and now the only change was about the logo’s color palette.
- The black “Linked” inscription today is colored in the same shade of blue, as the square with the rounded angles, placed on the right from the lettering.
- Symbol The LinkedIn symbol looks absolutely up-to-date and leaves a “web 2.0” impression.
- Such a logo could have hardly been created in the previous century.
- The wordmark comprises of the words “Linked” and “in”.
- The word “in” is placed in a blue square shape with rounded angles.
- Some things do not need dramatic lines or acid color to look stylish and sleek.
- Font The type used in the LinkedIn wordmark is called Source Sans.
- Although the Source Sans font exists in a number of weights, the company recommends to opt for “Light” or “Semi-bold” versions.
- Color The corporate palette comprises three colors: blue, black, and white.
- There may be several reasons why the company opted for blue.
- Also, there were top managers from PayPal among LinkedIn creators, so it’s only natural that the color close to the PayPal blue was chosen.
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