Lenovo logo and symbol, meaning, history, PNG
- Meaning and history The history of the company dates back to 1984, when Liu Chuanzhi together with 10 colleagues founded the New Technology Developer.
- The company received the money it needed from the Academy of Sciences of China.
- Very soon, the enterprise acquired the name of “Legend”.
- The company purchased IBM’s PC business in 2005 and became the owner of its Intel-based server business ten years later.
- Since the early 2010s Lenovo is present at the smartphone market.
- So, when in the early 2000s the head of the company decided to go multinational, he faced a problem: the need for a new name and brand identity as the word “Legend” was used by quite a few other businesses globally.
- So, when in the early 2000s the head of the company decided to go multinational, he faced a problem: the need for a new name and brand identity as the word “Legend” was used by quite a few other businesses globally.
- In fact, it was not particularly eye-catching.
- Probably the most peculiar feature of the wordmark was the unconventional “e”.
- The company puts the emphasis on the innovative, flexible design approach.
- The rectangular shape, in which the wordmark is often placed, can be changed by advertising agencies and sales partners according to the context.
- Font The 2015 Lenovo logo features an absolutely new font (though a sans-serif one again).
- Color The choice of possible colors has become wider in the latest version of the wordmark.
- In 2015 the color palette was extended to include blue, green, orange, and pink.
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