Le Coq Sportif Logo
- Meaning and history The brand’s name and logo celebrate a national symbol of France, the Gallic Rooster, which was first used by brand in 1948.
- The Emblem The iconic Rooster has been the main figure of the Le Coq Sportif emblem for more than 70 years by now.
- The emblem we see now was designed in 1968 and slightly modified during the brand’s history.
- The wordmark consisted of two parts: strict and straight “Bonneterie Sportive Romillonne” in all-caps, and handwritten italicized “Le Coq Sportif”.
- Le Coq Sportif triangular logo was designed.
- It was composed of an image of a rooster, enclosed in a triangle with stripes of blue and white, and a wordmark, placed around the perimeter of the emblem.
- French team was wearing Le Coq Sportif garments, and the logo was composed of a rooster on a background of five colorful Olympic circles.
- The rooster itself features gray, black and red palette.
- 1965 — 1968 The Le Coq Sportif logo changes its form to a shield-like.
- Simple and clean lines of a triangle with a refined blue silhouette of the rooster.
- The wordmark in a custom typeface is now placed under the triangle and is enclosed in a rectangular frame.
- The solid blue “tick” inside the traditional Le Coq Sportif triangle is the only logo in the brand’s history, where the iconic bird is not detailed.
- 1973 — 1975 After an abstract logo, the brand changes its emblem to a single rooster silhouette, not framed, and without any lettering.
- It features the signature blue color and is a reflection of luxury and elegance of Le Coq Sportif products.
- 1975 — 2009 The logo designed in 1975 was used by Le Coq Sportif for almost 35 years.
- It is a blue framed white triangle with a blue rooster inside.
- It is more powerful and eye-catching, than the previous emblem.the wordmark is narrower and bolder, which reflects the brand’s expertise and authority.
- 2012 The current Le Coq Sportif logo features a blue rooster silhouette standing on the half of the circle, executed in the French tricolor palette.
- It is minimalist and sophisticated, evoking a sense of high-end fashion products and celebrating the rich brand’s history.
- 2016-present The redesign of 2016 brought back the French tricolor to the elegant Le Coq Sportif logo.
PNG Design and Logo Download
