evolution history and meaning, PNG
- Download PNG Lakme Logo PNG Lakme is the most famous and lived cosmetics brand in India, which was established in 1952 by Tata Group.
- Today it is one of the Unilever labels, specialized in the production of make-up and skincare products, which is distributed all over India, Nepal, and Indonesia through its branded stores and salons.
- Meaning and history The brand got its name from the French version of the goddess of beauty, Lakshmi, name.
- And this French mood and style have always been with the brand, adding modesty and elegance to the company’s laconic logos, brightening its make-up products palettes, and, of course, elevating the quality of the cosmetics.
- The inscription could change its color depending on the background of the cosmetics packaging and was more “an addition”, than the “face” of the brand.
- The first logo with personality was created for the brand in 1996.
- 1996 — 2011 The Lakme logo, introduced in 1996, featured a dark pink logotype executed in the uppercase of a stylish and smooth sans-serif typeface.
- The letters featured their clean straight lines’ tails rounded from one side and pointed from the other, which added playfulness to the emblem, showing the brand’s purpose and unique style.
- As for the color, deep pink, close to purple, shade was meant to celebrate femininity and passion.
- The new logotype for its letters extended and more solid, while the monochrome color palette made the inscription look professional and evokes a sense of expertise and authority.
- There was also an emblem, created for the brand in the same year.
- It is usually used on its own but sometimes is placed near the logotype.
- The monochrome color palette of the official emblem is an understandable choice for a cosmetic brand, as it looks strong and bright on any background and in any surroundings.
- As for the pink and white color scheme of the Lakme emblem, it is a reflection of the brand’s purpose, and its value of its customers’ beauty and happiness.
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