Lacoste logo and symbol, meaning, history, PNG
- Meaning and history Lacoste is one of the iconic casual and sports brands, which started from the production of tennis apparel, as its founder, Rene Lacoste, was one of the brightest stars in the world of tennis in the 1920s.
- The instantly recognizable today green crocodile, the emblem of the brand, was first placed on a tennis polo in 1926, and since then became an inevitable part of the Lacoste visual identity.
- The creature was placed horizontally and faced right, being executed in gradient shades, which made the image realistic and vivid.
- In this version, no additional lettering was set, though this emblem was the most ornate among all, created for the brand throughout the years.
- The bold green silhouette featured small white details and a red to glue and was accompanied by bold black lettering under it.
- The wordmark in all capitals was executed in a sleek sans-serif with thick likes and soft edges of the letters.
- 2002 — 2011 The redesign of 2002 kept the composition and color palette of the previous version but made the emblem smaller and the wordmark — bigger.
- The letters of the logotype were now placed a bit farther from each other, which gave a sense of solidness and power to the whole image.
- As for the emblem, the contours of the crocodile were cleaned and sharpened, and the number of white accents over its body was reduced.
- 2011 — Today The crocodile got even smaller in 2011, with the inscription being enlarged more.
- Alligator Symbol Appears on Tennis Shirts In 1933 Lacoste created the La Chemise Lacoste company together with André Gillier, the head of a large knitwear company based in France.
- They manufactured the short-sleeved tennis shirt that Lacoste had created and worn during his matches.
- Color Basically the crocodile is green with white dots and a red mouth.
- But the colors can be inverted: a white alligator on the green background.
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