Kroger logo and symbol, meaning, history, PNG
- The logo was composed of a simple traditional inscription in black elegant serif letters set on a white background.
- The “Great Western Tea Co” logotype was a bit narrowed but still looked solid and confident due to the thickness of the lines and visible serifs.
- 1902 – 1939 Starting in 1902 the company begins to use a strong black logotype as its official badge.
- The black uppercase “Kroger” inscription was usually set on a white background and executed in a clean strict sans-serif typeface with neat contours of its massive letters with distinct cuts of the lines’ ends.
- 1939 – 1961 The redesign of 1939 brought Kroger the image, which became a basis for the iconic logo we all can see today.
- It was a unique and recognizable badge, which evoked a sense of high quality and reliability.
- The wordmark in an updated typeface was positioned inside a red ellipse frame.
- The new Kroger medallion looked sleek and fresh, showing the growth of the company and its ability to change without forgetting its roots and following traditions.
- 2004 – Today The redesign of 2004 introduced a completely new Kroger badge, which is still in use by the brand today.
- It is a rhomboid emblem placed above a bold red logotype, set in the title case of a modern custom serif font with thick lines of the letters and fancy stylish serifs.
- 2019 – Today In 2019 the company decides to come back to its iconic logo, but refined it and makes it more modern.
- The lettering with the arched line of the first “K” today is executed in blue and set on a white background.
- Font Although the typeface has been altered throughout the company’s history, it has stayed remarkably consistent in the distinctive curves on the letters “K” and “g” – even the 1939 version of the Kroger logo already had them.
- Color The standard logo is incredibly minimalistic in terms of color: it features only white and blue.
PNG Design and Logo Download
