Kraft Foods logo and symbol, meaning, history, PNG
- Download PNG Kraft Foods Logo PNG Kraft Foods is the name of one of the biggest American food companies, established in 2012.
- The company owns many popular foo-product brands and distributes its items across the globe.
- Built around a traditional color palette and distinct shapes, it is a perfect representation of a powerful and influential company.
- Another predecessor is J.L.
- Kraft and Bros. Company, which was established in 1909 and renamed Kraft Cheese Company in 1924.
- Back then, the Kraft Foods logo featured a simple sans serif “K” inside a hexagon with a double outline.
- The wordmark was placed inside a white shape with a thick red border of a rather complex shape.
- 1988 The logo was given a facelift, which resulted in slightly clearer, brighter colors.
- As the press release stated, the new design meant to “clearly deliver ‘delicious.’” The red curve symbolized a smile, “the natural reaction to delicious foods and experiences.” The multi-colored shapes to the right represented a “flavor burst.” The Brand New blog criticized the design for being “just childish” and using the Tekton script.
- July 2009 The “smile” grew blue and moved below the first word.
- The new logo marked an important event in corporate history.
- Kraft Foods Group was officially spun off from Kraft Foods, Inc., which in its turn, was renamed Mondelēz International.
- The word “Kraft” is even given in the same type as in the main Kraft Foods Group logo.
- Yet, the red border has disappeared, and the word “Heinz” in a different script has been added.
PNG Design and Logo Download
