Kodak logo and symbol, meaning, history, PNG
- Though the company was established under the name The Eastman Dry Plate Company, its iconic red and yellow logo was introduced in 1935 after the rebranding to Kodak.
- 1889 — 1907 The initial logo was created for The Eastman Dry Plate Company in 1889 and featured a chic art-design styled badge with an ornate black framing of a peach-shade background and a bold black square with white lettering, set in the middle.
- The additional emblem featured a light beige rhombus with the stylized black “K” on it.
- 1907 — 1935 The company was renamed Eastman Kodak Company in 1907 and the logo was changed in the same year.
- The black monogram was enclosed in a black circular frame, which softened the edges of the symbols and made the image complete.
- The Kodak emblem from the 1940s was composed of a horizontally oriented yellow rectangle in a thin black frame with a bold red logotype in a title case set in the center.
- The inscription was executed in a bold and elegant typeface with smooth lines and massive square serifs.
- 1960 — 1971 The main shape of the logo was switched from rectangle to triangle in 1969, with an addition of a small gray element, added to the top part of the badge.
- The top-curl logo was complemented by a bold red let the ring placed on a yellow background and executed in the same style as on the previous logo version.
- 1971 — 1987 In 1971 the predecessor of the current Kodak logo was created.
- The new emblem featured a solid yellow square with an enlarged red “K” stylized as a camera placed in profile and a yellow “Kodak” inscription on its right part.
- 1984 — 2006 In 1984 the company goes minimalist and makes the simple red wordmark its official logo.
- Executed in a strong and neat sans-serif typeface, the logotype had its letter A” modernized, which made the whole nameplate unique and recognizable.
- L red remained the main color of the brand’s palette, though yellow was replaced by white, which also created a rear contrast with the inscription.
- 1987 — 2006 In 1987 the brand comes back to the logo version from 1971 but changes the typeface of the yellow lettering to the new one, introduced in 1987.
- These two logos were being used by Kodak for almost twenty years.
- The new typeface was created by the Identity Design agency.
- 2016 — Today In 2016 the brand starts using its “camera” logo again, by changes the style and the location of the wordmark.
- Now the yellow lettering is placed vertically along the right part of the red image.
- Font The current version of the Kodak logo features an attractive bold type.
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