Kobo logo and symbol, meaning, history, PNG
- Download PNG Kobo Logo PNG Kobo is the name of an online bookstore, which was established in 2009 as Shortcovers and is owned by Rakuten since 2015.
- The platform offers thousands of e-books and other media materials for sale and operates globally through its website, having less than 500 employees.
- Meaning and history The visual identity history of Kobo can be split into two periods — the logo, created in 2010, right after the foundation of the company, and the one, designed to celebrate the acquisition of the service by Rakuten in 2015.
- Both of the versions are still in use today, moreover, there are two different logos for Kobo Rakuten — the one that is used for official documents, and another one, from the website and applications.
- 2010 — Today The original Kobo logo was composed of a modern sans-serif inscription in the low-ercase placed above the stylized image of an open book, which was executed in sleek light-blue lines with two squares on the right, in light and dark purple.
- The lettering itself featured a classy dark gray color, which looked professional and solid, elevating the look of the whole logo.
- 2015 — Today The redesign of 2015 kept the style of the original lettering but made it black instead of dark gray.
- The blue book was removed and replaced by another graphical element — the iconic Rakuten red dot with the white capital “R” in the middle.
- Another version of the emblem is composed of an entirely red wordmark, with the “Rakuten” in its corporate style and a sharp diagonal underline, and “Kobo” written in the lowercase in the right.
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