Kenmore logo and symbol, meaning, history, PNG
- Download PNG Kenmore Logo PNG The logotype of the Kenmore brand, which belongs to the Sears Holding, has always been built around the brand’s name.
- Meaning and history The visual identity of Kenmore was redesigned several times throughout the brand’s history, but it was always based on a wordmark, which was sometimes accompanied by light and delicate details, such as framing or underlining, nothing else, pure professionalism and modesty.
- 1927 — 1966 The original logo was created for the Kenmore brand in 1927 and stayed with it for almost forty years.
- The capitalized logotype was executed in a bold rounded sans-serif typeface with smooth angles of the letters and straight cuts.
- 1966 In 1966 the brand was renamed Sears Kenmore and adopted a new logo, which only stayed for a few months.
- It was a badge with a two-leveled inscription in white, placed on a gray background.
- Both parts of the nameplate were executed in a traditional serif typeface with a lot of space between the letters.
- 1966 — 1972 Later in the same year, the logo was redrawn in a monochrome color palette.
- The “Sears” part was now enlarged and placed inside a rectangular frame.
- The wordmark featured an elegant and bold serif typeface, while the “Kenmore”, located under the frame, was written in all capitals of a modern and narrowed sans-serif font.
- The monochrome color palette of the new emblem looked professional and confident.
- 1996 — 2010 The version of the Kenmore logo adopted by the brand in 1996 was executed in the same color palette but had a light graphical additional placed above the logotype.
- The new emblem was composed of a solid black rectangle with a white italicized lettering on it and a swoosh line placed above it.
- 2010 — Today In 2010 Kenmore redesigns its logo again and now there are two versions used by the brand: a gray logotype, written in a traditional sans-serif font and placed on a white background, and a more intense and bright monochrome badge, where the white “Kenmore” lettering in solace’s on the upper part of a solid black square with rounded angles.
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