Keller Williams logo and symbol, meaning, history, PNG
- Download PNG Keller Williams Logo PNG The history of Keller Williams, one of the most known US real estate franchises, started in 1983.
- Meaning and history The largest real estate franchise in North America, Keller Williams has a distinctive, eye-catching, and contemporary emblem.
- The only update it has gone through aligns with the minimalism trend that has dominated logo design for the last decades.
- 1983 – 2013 If the original Keller Williams logo could speak, it would have said “tradition” and “reliability.” The serif type used for the red lettering would have looked absolutely appropriate in any wordmark introduced in the first half of the previous century.
- The word “Realty” was also set in a serif type.
- While it was a different one, both in terms of the shape and the weight, it still had a classic style and supported the “tradition” (“heritage”) theme.
- Nothing could make a better contribution to the theme than a monogram looking like a symbol of an aristocratic family of the past.
- The sleek minimalist emblem perfectly fits the modern design trends, which put simplicity over decoration According to CEO Mark Willis, it is a “more relevant brand for … a company that’s attracting the next generation of real estate professionals.” This “next-generation” idea can be clearly seen in the updated design.
- Instead, there are clean and angular glyphs.
- While the words “Keller” and “Williams” are written without space in between, some type of border is created by the combination of bolder and thinner typefaces, which is one of the typical approaches in modern logo design.
- The “kw” monogram creates motion.
- The designers have stuck to the red-and-gray color scheme but used a classic red without the bluish tint.
- The “kw” is more than just a combination of letters – it serves as an emblem making the logo highly memorable.
- The features mentioned above reflect the company’s aim to establish itself as “an industry thought leader, a maverick,” according to President Mary Tennant.
- Due to the simpler shapes, the logo complemented the logos of the agents and didn’t try to overshadow them.
- The bolded serif typeface had a traditional feel.
- Above the wordmark, the intricate “KW” monogram could be seen.
- According to the company’s director of marketing and communications, Ellen Curtis, the updated logotype was supposed to emphasize that Keller Williams “stands behind its agents, not in front of them.” Font The typeface that could be seen on the Keller Williams logo is called Chantilly Serial.
- Color The combination of colors the real estate franchise uses creates an impression of understated chic without sacrificing visibility.
- The “KW” monogram is given in a noble shade of red, while the words “Keller Williams” are grey.
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