evolution history and meaning
- Download PNG Joma Logo PNG Joma is a famous Spanish brand of sports footwear and clothing manufacturer, which was established in 1965 and mainly focused on production of footwear.
- Today the brand operates in more than 70 countries across the globe.
- >Meaning and history The Joma logo is composed of a wordmark in a bright and intense blue color.
- The wordmark in all the lower case lettering is executed in a classic serif font.
- The first “J” however looks more like a capital letter, as has no dot above it, but its size is similar to other letters of the nameplate.
- The wordmark’s bold and condensed lines evoke the sense of power and authority.
- The brand was the first to start designing colorful football shoes, so its visual identity had to be simple and minimalist.
- The blue color of the logo symbolizes expertise and professionalism, yet it is welcoming and trustworthy.
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