Jockey logo and symbol, meaning, history, PNG
- Download PNG Jockey Logo PNG Jockey is one of the most popular American brands of lingerie and underwear, which was established in 1876.
- Today the company is known across the world and produces not only underwear but also sports apparel and pajamas for the whole family.
- Meaning and history Jockey is a legendary brand, responsible for inventing men’s briefs with the “Y” front.
- The brand’s visual identity has always been strong and confident and with its last redesign in 2007 the company stayed loyal to its monochrome palette and minimalist approach.
- The Jockey logo is composed of a wordmark and an emblem above it.
- The inscription in all capital letters is executed in a rounded sans-serif typeface, which is slightly narrowed but looks modern and bold.
- The clear neat lines of the font create a sense of reliability and expertise.
- 1893 – 1936 The initial Jockey badge featured a bold uppercase lettering in black, placed on a white background, and complemented by just one meaningful yet minimalist graphical detail.
- As for the logotype itself, it was executed in stable and traditional sans-serif font with clean rounded contours, straight cuts, and lots of air between the lines of the inscription.
- 1936 – 1962 The Jockey emblem changes from the silhouette of jockey to an abstract figure, which resembles a flower or a swirl.
- The symbol has several meanings, according to the company.
- And it is very interesting, as shows the seriousness and importance of how the brand wants to be seen by its audience.
- Here are a few meanings of the Jockey Swirl: unity, innovation, harmony, and the future.
- The circle with three curved rays coming out of it and inclined to the left is really full of meanings and is a perfect representation of the brand with a long history and rich heritage.
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