Jergens logo and symbol, meaning, history, PNG
- Download PNG Jergens Logo PNG Jergens is an American cosmetics brand, which was established in 1901 and became popular for its moisturizers.
- Today the brand has different skincare lines and is distributed its products through the website and the retail stores across the globe.
- Meaning and history Jergens’s visual identity changed several times during the brand’s long history.
- It was always text-based, but the style and color palette were getting more and more elegant throughout the time.
- The older versions of the Jergens logo featured different shades of blue in its palettes, some had italicized typeface, some had geometrical shapes as a background, but the current logo is one of the minimalist brand’s designs yet the most elegant and sophisticated.
- The Jergens wordmark is all the capital letters is executed in a classic and fine serif typeface, which looks sleek and luxurious in black color.
- The first “J” of the brand’s name is elongated and adds beauty and femininity to the logo.
- Another element of the Jergens visual identity is a circular emblem, placed above the nameplate.
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