Jequiti logo and symbol, meaning, history, PNG
- Download PNG Jequiti Logo PNG Jequiti is the name of a cosmetic brand from Brazil, which was established by Iris Abravanel and Silvio Santos in 2006.
- In the label’s catalog, there are products for almost any occasion: perfumes, skins, and body care, and a line for hair styling.
- The brand distributes its items all over Brazil but recently started expanding to in-ternational markets through its online store.
- Meaning and history The visual identity of the Brazilian cosmetics brand is sleek and elegant, as the la-bel’s products.
- The logo reflects the brand’s value of beauty and shows its profes-sional approach to design and manufacturing, keeping the traditional principles and philosophy.
- 2006 — 2017 The very first logo for Jequity was introduced in 2006 and comprised a bold cursive inscription in black accompanied by a green graphical emblem, which depicted an abstract tree, drawn with stylized crayon lines.
- The calm green color of the emblem reflected the meaning of health, natural beauty, and wellness, while the black inscription pointed to the expertise, confidence, and reliability of the company.
- 2017 — Today In 2017 the logo was simplified to a single wordmark, which added seriousness and elegance to the brand, making it look more confident and fundamental.
- The black logotype in a smooth and sleek cursive looks fancy and timeless, showing the main values of the brand — quality and beauty.
- Font and color The custom handwritten typeface of the Jequity visual identity is something in be-tween such existing fonts as SF Change Pro Regular, Amplia Pro, and Lucida Handwriting Std Bold.
- It has a unique character, representing grace and sophistica-tion.
- The black color of the logo allows placing it on various backgrounds, textures, and patterns of the packaging and advertising materials.
- The monochrome palette makes the logo timeless and actual, despite the needs and colors surrounding it.
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