Jeep logo and symbol, meaning, history, PNG
- What font is used on the Jeep logo?
- As a result, in the first years the cars of the company were produced under the Willys brand name.
- Phonetically, the designation was transformed into Jeep and the name became commonly used.
- There is another version of the origin of the brand name.
- This version is more widespread, but it is considered less realistic.
- Today the Jeep brand belongs to the American automobile concern Chrysler.
- 1941 – 1945 The initial Jeep badge was executed in a red and black color palette and composed of two text lines — the upper one in red capitals, saying “Jeep”, with the first “J” enlarged, and the black “Bantam.
- 1963 – 1970 In 1963 the most colorful Jeep badge was created.
- The black title case inscription was executed in a full-shaped bold sans-serif typeface with clean contours.
- It was a solid black square with rounded angles, a white bold sans-serif lettering written along the bottom half of the emblem, and a white pentagon with thin black rays coming from the center to the corners, forming a star.
- Symbol Since the brand’s products are off-road vehicles with a four-wheel drive system, it is the image of the off-road vehicle that is the main symbol of the brand.
- The brand owners did not consider it obligatory to create any other symbolic image.
- Partly it was justified, because such a product was unique on the post-war automotive technology market.
- Emblem From the very beginning of the Jeep brand’s existence its emblem was a font writing of the brand name.
- The black and later the silver color of the font in the context of a minimalist approach to the logo did not require such additions.
- Font The main requirement for the font in the Jeep logo was the ease of perception.
- For this purpose a font was created, in which there were practically no sharp angles.
- Color Throughout almost all of its history the Jeep logo featured the black color.
- What did matter were the technical aspects ‒ usability, horsepower and maneuverability.
- This color solution emphasizes the established Jeep brand style.
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