evolution history and meaning
- The John Jameson and Son Irish Whiskey company was founded in 1810 by John Jameson and his son of the same name.
- In 1866 John Jameson merged with Cork Distillers and John Powers and formed Irish Distillers Group, which was acquired by Pernod Ricard in 1988.
- Jameson Original has always been appreciated for its unpretentious attitude, approachability and authenticity.
- The brand design introduces a bold visual identity that has stand-out appeal and further drives differentiation in the Irish whiskey category.
- The Jameson logo is an eyebrow wordmark above the family crest icon.
- Below the logo is the family’s motto, Sine Metu, which means “Without fear”.
- A set of icons was designed based on the Jameson family crest.
- John Jameson, the distillery’s namesake, was actually not Irish, but Scottish.
- This label uses a combination of fonts ranging from serif to sans serif, a font script to a handwritten signature, and varying levels of thicknesses.
- The design also boasts a vibrant color palette to help the brand stand out, including a bright burgundy, a fresh calm green and the creamy yellow for the background.
- The Jameson logo has a timeless and cohesive look.
- It’s one of the most recognizable logos in the beverage industry.
- The traditional and the contemporary meet in Jameson design, making its logo single-minded in its expression, powerful and clear.
- Jameson has created a distilled, dynamic and contemporary visual identity for the impactful brand.
PNG Design and Logo Download
