Jacobs logo and symbol, meaning, history, PNG
- By the time the Second World War ended, it was already an established marque with thousands of fans in different corners of the globe.
- 1944 The logo of that era featured the lettering “Jacobs Kaffee” in black.
- 1964 The pictorial part disappeared making the wordmark more compact.
- The type grew more elongated and slimmer, while it preserved some of its characteristic visual themes (for instance, the rounded rectangle of the “A’s” top and the shape of the “J”).
- It was now given in a different script – handwritten, with plenty of curls.
- 1987 The rectangular structure of the letters in the name of the brand was slightly rounded.
- Also, the glyphs featured tiny yet distinctive serifs.
- The shape above the cup somehow echoed the shape of the accent above the “é.” 1995 The proportions were changed once again – the letters grew slightly higher.
- The coffee cup moved above the wordmark.
- Also, there was a thick and prominent wave below the word “Jacobs,” which was also inspired by the steam.
- 2000 The red cup disappeared from the Jacobs logo leaving only the steam, which could now be seen to the left of the letter “J.” Interestingly, the shape of the “J” was reminiscent of the side of the cup.
- The type grew wider, flatter, simpler, lighter, and more dynamic (partly because of the “J” cup).
- 2013 Once again, the typography returned to a simpler version, while the second “wave” of steam disappeared.
- 2017 The steam theme has disappeared altogether.
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