Jack & Jones logo and symbol, meaning, history, PNG
- Download PNG Jack & Jones Logo PNG Jack & Jones is a Danish brand of men’s casual and jeanswear, which was estab-lished in 1990.
- Today the brand has a thousand stores in more than 30 countries across the globe and is recognizable and loved for its high-quality fashion items.
- Meaning and history The Jack & Jones visual identity was dramatically changed just once during the 30 years of the brand’s history.
- The recognizable and bright logo was replaced by a more minimalist one, which looks strong and confident.
- The previous Jack & Jones logo was composed of a wordmark with a graphical el-ement between the words.
- The nameplate in all capitals was executed in a bold ital-icized sans-serif typeface with smooth traditional lines.
- The stylized ampersand was placed inside a red square with slightly arched upper and bottom sides and was colored white.
- The black, red and white Jack & Jones logo looked modern and strong, yet it had a lack of individuality, that’s why the brand decided to make a redesign in 2018.
- The new Jack & Jones logo is even more laconic and strict than the previous one, but it reflects the essence and the core of the brand, showing its “denim nature”.
- The current Jack & Jones logo is composed of a wordmark, placed in two levels: “Jack&” on top and “Jones” on the bottom one.
- The inscription in all capitals is exe-cuted in a bold traditional sans-serif typeface with rounded shapes and the straight cut of the letters.
- The nameplate looks confident and solid, while the ampersand is slightly italicized and adds a sense of elegance and playfulness.
- The blue and white color palette reflects the denim focus of the brand, as it was the main fashion profile of the company in its very beginning.
- The Jack & Jones logo is simple yet contemporary and powerful, reflecting the pro-fessionalism and authority of the company and showing their passion for denim.
PNG Design and Logo Download
