evolution history and meaning
- Download PNG Iveco Logo PNG Iveco is one of the most well-known European companies in the industrial automobiles segment.
- It was formed in 1975 in Italy and today operates worldwide.
- Meaning and history The name of the brand, Iveco, is derived from the first letters of the original company’s name, Industrial Vehicles Corporation.
- The name became synonymous with high-quality buses and commercial cars.
- The Iveco visual identity has gone through three complete redesigns but kept the original color palette and the simplicity as a core principle.
- 1975 – 1977 The first Iveco logo was designed in 1975 and featured the elements of its forming companies’ visual identities.
- The original I echo logo was composed of a square frame with two parts of the letter “I” placed diagonally and the wordmark executed in a traditional Gill typeface.
- The bright blue and white color palette, as well as the geometric shape of the logo, was a tribute to Fiat and Unic emblems.
- 1977 – 1979 In 1977 the logo is split into two parts — the wordmark in massive blue lettering and an emblem on its left.
- The emblem is left untouched, just the white nameplate was removed from it.
- 1979 – 1980 The typeface of the wordmark is hanged to a more smooth and rounded front, which is close to Neo Sans.
- The logo now looks more confident and strong.
- The emblem was also changed, it became more airy, as the solid blue of the Iveco “I” was replaced by white with a blue contour.
- 1980 – Today In 1989 the brand decides to remove the emblem from its visual identity.
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