ITV logo and symbol, meaning, history, PNG
- Today the channel, mostly specialized in news and reality shows, is available in the UK and some European countries.
- 1955 – 1963 The first visual identity design for ITV was introduced in 1955 when the channel’s name was “Independent Television”.
- 1963 – 1971 In 1963 the channel was renamed to ITV and the visual identity was redesigned in order to reflect the new name.
- The “ITV” wordmark in a minimalist sans-serif typeface was complemented by an “Independent Television” tagline, in the same font but it’s a more lightweight version.
- Both “I” and “V” of the inscription were placed under the horizontal bar of the “T”, and the letter “V” had its right bar elongated.
- 1980 – 1989 The logo from 1980 was one of the most minimalist and modest — simple sans-serif inscriptions, with only one unique detail — the “V” was overlapping “T” on the right side of its horizontal bar, and had a thin white diagonal line pointing on it.
- 1989 – 1998 The color first appears on the ITV logo in 1989.
- It was a black wordmark in a custom typeface with slightly curved and pointed tails of the letters and a triangular connection of the bars.
- 1998 – 2001 In 1998 the logo was completely redrawn.
- Now the yellow lowercase logotype was placed inside a solid blue horizontal rectangle.
- 2001 – 2002 The channel was renamed to ITV1 for the period from 2001 to 2013, so the previous logo was complemented by a yellow square on the right with a blue “1” on it.
- The yellow square with the “1” was also separated from the blue part.
- The Blue and yellow color palette was replaced by a yellow-white-black now, where the white lettering was placed on a yellow background with the black “1” on the right, placed on a white square.
- 2006 – 2010 In 2006 the “ITV” logotype was also colored black and used an elegant and modern sans-serif typeface with smooth soft lines and diagonal cuts of the “T” ends.
- 2010 – 2013 The nameplate became three-dimensional in 2010, as the designer added some dark gradient shades to the bottom part of the emblem.
- The typeface and the color palette of the visual identity remained the same.
- 2013 – 2018 The “ITV” name was brought back in 2013, followed by a major rebranding.
- The inscription was now written in a bold custom font with all the letters connected with each other, and their smooth lines bold and sleek.
- As for the color palette — each letter featured a separate color, so did the “overlapping” areas, and the colors could be changed depending on the background, though the official version boasted a stylish turquoise, dark green, and intense yellow palette.
- Video
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