Intersport logo and symbol, meaning, history, PNG
- Download PNG Intersport Logo PNG The logo of InterSport is well known to fans of an active lifestyle around the world.
- Meaning and history 1968 – 2018 During its existence, the InterSport logo has been adjusted several times.
- The brand colors were preserved, but the image changed.
- The current harmony of movement, the combination of incompatible elements, was not achieved immediately.
- The initial logo for Intersport was introduced in 1968 and stayed with the famous retail chain for the first years, which is impressive.
- And even after the redesign, held in 2018, the original style and color palette of the company’s insignia remained the same.
- The Intersport logo from 1968 featured a red and blue inscription Inter uppercase, placed on the right from the abstract minimalist emblem, drawn in the same color palette.
- The emblem featured a solid red dot placed above the thick wavy blue line and stood for the stylized “IS” monogram.
- As for the wordmark, it was set in two different fonts — the red “Inter” was executed in a medium-weight rounded sans-serif typeface, while the blue “Sport” boasted extra thick lines and slightly extended contours of the letters.
- 2018 – Today The main symbol of the InterSport logo is the balance that the ball reaches on the way either from the hill or from an uneasy climb.
- Equilibrium, the duration of which is one moment, after which a new movement follows.
- The basis of the logo, a stylized track or a springboard on which the ball is frozen in instant balance – the image seems to be the embodiment of an interrupted movement for a second, another name is life itself.
- Color The logo is solved in two colors, not counting the white background – it is the red color of the upper segment and the blue color of the lower one.
- The “mountain” or track from which the ball rolls or is to be climbed is embodied in a stable blue color, while the ball is mobile and dynamic by nature – red.
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