Interflora logo and symbol, meaning, history, PNG
- Download PNG Interflora Logo PNG Interflora is a flower delivery network including over 57,500 flower shops in more than 137 countries worldwide.
- It is a subsidiary of Teleflora, which, in its turn, is a subsidiary of The Wonderful Company.
- Meaning and history The Interflora logo is both unique and meaningful.
- At first glance, it may look dated in comparison with the majority of modern minimalist emblems.
- To begin with, the gold hues on the black background have something medieval (like a knight’s coat-of-arms).
- The serif type does not help, too.
- As if to make things worse, the artist has drawn a pretty detailed human figure.
- To be precise, it is the figure of the Ancient Roman god Mercury, who was known for having the wings on his feet.
- Yet, the design team has had very good reasons for choosing this style.
- First, they wanted to emphasize the brand’s heritage.
- The company’s roots go back to 1920 when such elaborate emblems were common.
- Also, the depiction of Mercury has been synonymous with the brand ever since it adopted its current name in 1953 and introduced their legendary Mercury Man roundel.
- So, dropping this theme would have been a huge mistake.
- However, if you take a closer look at the lettering, you may discover that the Interflora logo has a touch of purely modern refinement.
PNG Design and Logo Download
