evolution history and meaning, PNG
- Download PNG IMAX Logo PNG The IMAX Corporation is a Canadian company, invented the motion picture film format.
- It was founded in 1967 and is headquartered in Mississauga.
- The launch of the company was a radical change in the movie industry.
- Meaning and history The IMAX brand made a revolution in the cinema sector.
- The name IMAX is an abbreviation of Image Maximum, and that is exactly what the brand did – maximized the cinema experience by using giant screens (23 to 36 meters tall), enhanced by a superior sound system.
- IMAX were also the first to introduce 3D films in the cinema theaters, in 1998.
- The IMAX logo is just a wordmark in bold classic typeface, close to the Microgramma Bold Extended serif font.
- Despite using a simple and common font, the brand’s logo is highly recognizable and significant for the industry.
- The color scheme of the logo varies from bright blue to black, but the animated version of the logo is executed in silver gray.
- Font and Color The solid and confident IMAX logotype is executed in a bold sans-serif typeface with strict clean lines and distinct straight cuts of the letter ends.
- The traditional geometric typeface of the brand’s visual identity is very close to such fonts as Microgramma Bold Extended and Square 721 Std Bold Extended.
- As for the color palette, the logo is available in two options — light blue, close to the sky-blue shade, and a strict monochrome, which is mainly used for official documents.
- The bright blue color of the emblem is a representation of professionalism and reliability, which adds freshness and lightness to geometric massive letters.
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