evolution history and meaning
- Download PNG Hyatt Logo PNG Hyatt is one of the world’s top hospitality companies with 13 brands, that make up 777 properties in 54 countries.
- The Hyatt Corporation was founded in 1957 in Los Angeles,USA.
- Hyatt range includes 14 brands in segments of Luxury, Wellness, Premium, Lifestyle, Modern Essentials, Vacation Ownership, and All-inclusive spaces.
- Meaning and history Hyatt is synonymous with luxury and comfort, and its logo, which was completely redesigned just once, in 1990, is a graphical representation of style, elegance, and beauty, which the company values most and tries to put in every services and product they provide their customers with.
- 1957 – 1990 The original Hyatt logo, which stayed with the company for almost three decades, was created in 1957 and featured a monochrome inscription in a clean and elegant sans-serif, with the “Hyatt” parts separated from “Hotels & Resorts” by a circular emblem.
- The emblem depicted a white four-petal flower placed on a black background and looked tender yet confident.
- 1990 – 2013 The redesign of 1990 brought a new concept to the Hyatt visual identity, making the name of the brand the main part of the emblem.
- The new badge comprised a thin and sleek sans-serif lettering in blue, with the letter “A” enlarged and crossed by a thin red arched line, replacing its horizontal bar.
- The red arch is a bridge, which connects past and future, and the customers of Hyatt with the services of the company.
- Color and font The color scheme of the Hyatt logo is a classic blue-white-red tricolor.
- The Hyatt dark blue inspires a sense of calm and spiritual awareness along with feelings of trust, confidence and professionalism.
- Red on the Hyatt logo is represented in a very light, but significant way – a thin curve, representing bridge between the brand and its customers, or between the Hyatt’s history and its future direction.
- White color of the wordmark adds purity to the logo, provides contrast and represents brand’s sophistication and success.
- The typeface with its fine clean lines is one of the most recognizable in the hospitality industry.
PNG Design and Logo Download
