Hurley logo and symbol, meaning, history, PNG
- Download PNG Hurley Logo PNG The brand was created in 1979 by the lifelong surfer Bob Hurley.
- Originally, Hurley Surfboards was just a small factory-retail outlet in Huntington Beach.
- Meaning and history After developing the Billabong brand in the ‘80s and ‘90s, Bob Hurley decided to return to working on his own namesake brand in 1998.
- It was bought by Nike in 2002, but the founder stayed as CEO until 2015.
- Symbol The Hurley logo exists in two versions.
- The full one includes the “two surfboards” symbol and the name of the brand, while the short version comprises only the surfboards symbol.
- Emblem Probably the most recognizable element of the logotype is the stylized letter “H”.
- For many customers, the “H” emblem is enough to identify the brand, even if there is no wordmark.
- The letter is formed by two parentheses (inward and outward), which are supposed to represent surfboards.
- Font The typeface is a bespoke one.
- It is a harmonious combination of curves and sharp angles.
- Some of the fonts that have slightly similar glyphs are Futura Futuris Bold, Century Gothic, and Avant Garde Demi.
- Color Typically, the Hurly logo in white appears against the black (or just dark) background.
- However, the colors are often inverted (the logotype is black, while the background is white).
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