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Houghton Mifflin Harcourt logo and symbol, meaning, history, PNG
- Meaning and history 1880 – 2007 The Houghton Mifflin Harcourt is an educational and learning company, and its visual identity, designed in 2012, is a perfect representation of the company’s philosophy — inspire curiosity.
- The very first logo of Houghton Mifflin Harcourt featured a fine and sophisticated combination of an emblem and a logotype executed in a blue and white color palette.
- The emblem boasted an image of a dolphin with a silhouette of a human playing kazoo.
- 2007 – 2012 The redesign of 2007 enlarged the emblem of the brand, drawing it in thicker lines.
- The logotype was now set in three levels on its right, and its typeface remained almost the same as the one from the previous logo, just got bolder.
- The color palette was also elevated, the company started using a darker shade of blue.
- 2012 – Today The three levels of the wordmark are complemented by an emblem on the top of the logo.
- The nameplate in a traditional sans-serif typeface looks modest and simple, yet evokes a sense of professionalism and authority.
- The most interesting element of the logo is the emblem.
- It is composed of three geometric figures, placed in one line.
- The brand wants to say, that if you look at one thing from the different angles you see a lot of new and curious details.
- The “evolution” of the triangle is executed in two colors — gray and dark yellow.
- The Houghton Mifflin Harcourt logo is one of a kind and is a perfect example of a “clever” logo, which is also elegant and contemporary.
- The modest spaces and color palette of the publishing house’s visual identity adds sophistication and confidence to the brand.
PNG Design and Logo Download
