Holden logo and symbol, meaning, history, PNG
- In the first years after its foundation, the company was producing saddles and accessories and switched to car manufacturing at the end of the 1900s.
- But the Holden logo has also a more interesting meaning.
- The badge, nicknamed “Lion and the Stone” is a graphical representation of the wheel invention.
- This emblem was executed in monochrome, with black as the main background color.
- 1969 – 1994 In 1969 the logo was redrawn for the first time — the framing and inscription were removed, and the lion with a stone — refined.
- The animalistic emblem was now executed in red and placed on a white background.
- This emblem can still be seen on some of the brand’s materials.
- 1994 – Today A modern emblem was introduced in 1994.
- The white lion on a red circle, enclosed in a double white and red frame had a black wordmark under it.
- The sleek and elegant image was balanced by a strong yet also smooth inscription in all capital letters of a modern sans-serif with rounded angles.
- The gradient shades of gray and red were added to the emblem, while the lettering was redrawn in a more massive and brutal typeface.
- The three-dimensional badge in gradient metallic gray had its contours kept from the previous version, yet looked completely different without the usual red background.
- When the wordmark was used with the emblem, it was written in black, with its title case lettering executed in a smooth sans-serif typeface with softened angles and diagonal cuts of “L” and “D” vertical bars.
- 2019 – Today The Holden logo, introduced in 2019 featured the same contours and style of the badge, but now it is flat and executed in black.
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