Hennes & Mauritz logo and symbol, meaning, history, PNG
- Download PNG H&M Logo PNG One of the world’s most successful clothing-retail companies, H&M has Swedish origin.
- Meaning and history There is barely any country in the world where there are no H&M stores, and the brand’s bold red logo is instantly recognizable across the globe as an emblem for affordable stylish clothing.
- The brand started as “Hennes”, which stands for “Her” in Swedish, and turned into Hennes & Mauritz after the merger with men’s clothing brand, so when shortened to H & M in 1968, it was more like a symbol of Women and Men apparel, feminine and masculine.
- 1947 — 1968 The original H&M logo was created when the brand was named Hennes, and composed of a single logotype.
- The wordmark in a bold handwritten typeface was set in the title case and placed slightly diagonally, looking friendly and solid.
- The letters inside the frame featured the same style as the “Hennes” inscription on the previous version, but with its contours cleaned and modified.
- 1968 — 1999 The new logo of 1968 boasted a bright red monogram, repeating the typeface of the previous version, but with no framing.
- The smooth lines of the logo made it look welcoming and friendly, while the bright color palette reflected the passion, style, and power of the brand, which aimed to provide young people across the globe with the most fashionable items at more than affordable prices.
- 1999 — Today In 1999 the H&M logo was redesigned again, but it was more a refinement than rebranding.
- It features the letters “H” and “M” with an ampersand between them.
- And yet, according to some designers, it is one of the very few cases when a company can actually afford to use such a simple symbol – H&M is so popular that the emblem is instantly recognizable.
- The two letters united with the ampersand are supposed to appeal to the young buyer.
- According to the company, most of its clients are people under 30.
- One of its distinctive features is the bar in the “H” letter which is a bit wider than in most standard fonts.
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