Hellmann’s logo and symbol, meaning, history, PNG
- It is one of the world’s most popular Mayo-label and is distributed across the globe.
- Meaning and history Hellmann’s brand is most known for its mayonnaise but it is also used for other food products.
- It was introduced in 1913.
- 1929 The lettering was simplified leaving only the founder’s second name and the word “Mayonnaise.” Both the words were arched.
- The lettering was white on the blue background.
- 1945 The lettering “Real” was sandwiched in between the two words of the previous version.
- A bow appeared at the top.
- The bow moved lower, it was now completely inside the shape.
- 2001 The word “Hellmann’s” was arched again, and the writing “Bring out the best” in smaller letters was added.
- The logo adopted a yellow outline, while the bow was colored light blue and moved to the top again.
- 2004 The slogan was replaced by the bow.
- The bow moved even lower and now formed the border of the logo.
- 2017 The Hellmann’s logo exists in two versions.
- The version used online showcases the dark blue letters and bow on the white background.
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