Heineken logo and symbol, meaning, history, PNG
- The main product of the company, Heineken beer is still on the top of the world’s list among the most selling beer labels.
- Unfortunately, the original version of the company’s visual identity hasn’t been saved by today, but it is known, that it became a prototype for the logo from 1884, just had fewer elements on it.
- 1884 — 1889 The oldest known logo of the beer label was designed in 1884 and featured an oval shape with a thick green frame in a white outline.
- The middle part of the emblem consisted of a black horizontal ribbon with a wordmark on it, a black contour of a five-pointed star, and a fine green ornament under the ribbon.
- 1889 — The 1930s The redesign of 1889 brought red color to the logo and made the green more intense.
- The upper part with the star now contained a red inscription around its perimeter.
- The international logo featured the same style and symbols as the version of 1889, but some changes were made.
- Another major change was in the black ribbon with the wordmark.
- Finally, the label started using only “Heineken” inscription in white, places on a black horizontal ribbon-bar.
- The wordmark was in the title case, and the typeface was bold and pretty elegant, with some gothic style features.
- The green color gained its signature shade, and the additional logotype, which is still being in use by the brand, was also colored green.
- The black ribbon was slightly extended and the lettering — enlarged, while the red lines and inscriptions now got less space and started looking more elegant and fine, accenting on the main hero, the name.
- 1991 — Today The second official logo for the famous beer label was designed in 1991.
- It boasts a sleek and instantly recognizable inscription in green with a solid red star, placed whether on the left or above the lettering.
- Sometimes only the star is used by the brand, in other cases — white wordmark in a black ribbon, with the red star above and a green leaves ornament under it.
- The signature green red and black color palette and the traditional typeface are two elements, which make the Heineken logo instantly recognizable.
- Symbol Probably the most recognizable features of the Heineken logo are its oval shape and a characteristic shade of green color.
- Two more important visual elements are the five-point star and the black horizontal bar.
- Emblem: recent changes Designers of the Heineken house are open to change and react to current visual trends.
- Colors The current version of the Heineken symbol uses three colors.
PNG Design and Logo Download
