Hawaiian Airlines Logo
- It commenced operations in the fall of 1929.
- Meaning and history 1929 – 1940 For the first two decades, the Hawaiian airlines’ logo was executed in a traditional crest style, with red as the main color.
- The initial badge was composed of a red and blue crest set on a white one, with the map of the islands on the top red part, a golden-winged badge on the bottom blue part, and the stylized bold inscription on a light background in the center of the badge.
- 1940 – 1950 The redesign of 1940 introduced a more ornate red and blue badge, with the image of a sailboat, and a plane flying above it.
- 1950 – 1953 The more minimalist design concept was created for the Hawaiian Airlines in 1959.
- And an elegant cursive “Airlines”, also in white, is written under the main part.
- 1953 – 1966 The red and white palette remained but the logo was completely changed in 1953.
- The red emblem featured a double white and red outline, a stylized image of a white bird flying to the right, the “HAL” monogram placed on its body, and the “Hawaiian Airlines” white inscription in an extra bold slanted sans-serif font.
- The colors got reversed, so now the red emblem was accompanied by the red “Holder of the World’s Safety Record” motto, and placed on a white background.
- The italicized “Hawaiian” in modern and strict sans-serif white letters were written over the red emblem.
- Now the red flower with the stylized lady’s profile made up the Hawaiian Airlines emblem.
- 1995 – 2001 The flower turned orange, and the lady’s hair got a purple shade in 1995.
- This is also when the emblem got a smaller size and moved to the left from the wordmark.
- The color palette turned more purple and fuchsia, the lettering changed its typeface to a more minimalist, but stylish sans-serif with smooth lines, and the emblem was completely redrawn.
- The lady got more traits and now the face was visible, while the flower on the contrary got more abstract and schematic.
- At the sale time, the flower in the lady’s hair became brighter and bigger.
- The design is dominated by a stylized side view of a Hawaiian woman with a flower in her hair (apparently, a Hibiscus, which is the flower of Hawaii).
- The word “Hawaiian” features a highly legible yet unique type.
- Font and color The top line of the logo is composed of a smooth custom uppercase “Hawaiian” wordmark, executed in a fancy sans-serif typeface, with triangular cuts between some bars, and softened ends of the letters, based on one of the traditional fonts, such as FF Signa Round Pro Bold and Linotype Finnegan Small Caps Medium.
- As for the “Airlines” tagline, it is also set in the uppercase, but in a lighter and simpler font, the one close to DIN Next Cyrillic Regular or Embarcadero MVB SC.
PNG Design and Logo Download
