Haas logo and symbol, meaning, history, PNG
- Download PNG HAAS Logo PNG Haas is the name of the machine-tool manufacturing company, which was established in 1983 in the United States.
- It was composed of red and black lettering in two levels, placed on the right from a delicate red emblem.
- The upper line of the inscription featured a red “Haas” in a classy sans-serif, while the bottom “F1 Team” was set in black color and used smaller letters.
- And the first that changes were the color palette — the badge went gold from red and black.
- The emblem didn’t change and was still set on the left part of the logo, while the right part of the visual identity was rewritten.
- September – December 2019 A few months later, in September, the “Rich Energy” inscription was removed from the Haas badge, as well as the thin horizontal line.
- The only two elements left on the logo were the emblem, which got its contours cleaned and strengthened, and the “Haas F1 Team”, set in one line on the right from the emblem.
- This time the team decided to come back to its original red and black color palette and repeated the initial logo, created in 2016.
- 2021 – Today The Haas visual identity is bright and powerful.
- Composed of a wordmark and an emblem placed inside the square, the company’s logo is executed in the red and white color palette, which is a reflection of a strong and passionate brand.
- The Haas wordmark in all the capital letters is placed on the bottom part of the red square and written in a bold custom sans-serif typeface, which is slightly elongated and italicized.
- The Haas emblem, placed above the wordmark, repeats the first letter of the brand’s name inscription.
- It is shifted to the right side of the square and has its elongated horizontal bars out of the frame, with a thin red outline.
- The dynamic lettering adds movement and speed to the visual identity, while the thick white lines evoke a sense of safety and loyalty.
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