GUESS logo and symbol, meaning, history, PNG
- Download PNG GUESS Logo PNG One of the most recognizable U.S. clothing brands, Guess sells a diverse range of clothes for men and women.
- In addition to this, it offers watches, jewelry, and shoes.
- The company’s history dates back to 1981 when Georges Marciano created his famous book of styles.
- Meaning and history The logo that the GUESS company currently uses is far from being minimalistic.
- In the 1980s, when jeans by this brand were incredibly popular, such emblems were quite common, while now there is a tendency for more minimalistic images.
- Symbol The symbol features an inverted triangle containing the word GUESS written in capital letters.
- In addition to this, there are words “U.S.A” and “Washed jeans” inside the triangle, as well as the mysterious numbers “1201” and “1203”.
- Emblem and Georges Marciano lawsuit In 1993 Georges Marciano, the company’s ex-chairman, launched a suit against it, blaming Guess in using the Marciano name as a part of its logo without the approval of Georges Marciano.
- Colors There are three colors – red, black, and white – each conjuring a whole set of connotations and ideas.
- The brightest of the colors, red, symbolizes love and passion.
- Black and white, representing elegance and purity respectively, create a harmonious triad with the red color.
- Font In terms of typeface, creators of the GUESS logo were quite traditional: they opted for the Times New Roman font.
- The black letters appear on the white background.
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