Google Analytics Logo
- The service is available both in desktop and mobile versions and today it is the most popular statistics platform in the world.
- Meaning and history The visual identity of the Google statistics platform is strict yet friendly and bright.
- The logo, composed of a colorful emblem and a simple and light wordmark in its right, looks professional and reliable, evoking a sense of expertise and authority.
- 2005 – 2012 The original logo for the service was designed in 2005 and stayed with the company for 7 years, which is the longest among all the logos ever created for Google Analytics.
- It was a simple and minimalist logotype, composed of two parts in two different styles — the signature colorful “Google” wordmark and a light “Analytics” inscription in strict gray color, placed on its right.
- The icon showcased a stylized graph drawn on a piece of paper (it appears to be a part of a notebook of some sort).
- 2012 – 2013 The first emblem appeared on the logo in 2012.
- It was a pretty fast going experiment, which stayed for only one year and was redesigned in 2013, but became a base for all the next versions.
- The logo of 2012 was composed of an orange and white emblem, enclosed in a square.
- It featured a background with its upper part in light orange and its bottom part in a more intense shade, with a white graph line separating them.
- Their line was pretty tin and had three bold white spots on it.
- As for the wordmark, it was composed of two levels — the upper one, “Google” in a bold signature font, and the lower one, “Analytics” in light sans-serifs both parts were written in gray, now the emblem became the only colorful element of the visual identity.
- 2015 – 2016 In 2015 logo was redesigned again.
- The lettering is executed in a modern yet simple sans-serif typeface, which is pretty close to Pulp Display Light.
Leave a Review