Goodwill logo and symbol, meaning, history, PNG
- A warm and welcoming visual identity is an important advantage for an organization helping people to get job training, employment, and take part in other community-based programs.
- The organization was established in 1902 by the Reverend Edgar J. Helms of Morgan Methodist Chapel in Boston.
- The centerpiece of the emblem was a large black cross.
- The word “Goodwill” was placed inside its horizontal part, while the lettering “The way” was placed inside its vertical part.
- Selame is known as the author of logos of Apple Bank, Kodak, and CVS Pharmacy, to name just a few.
- According to the official website, the non-profit organization wanted the logo to represent “the many faces of self-sustaining and self-respecting people within Goodwill.” The so-called Smiling “G” logo features half of a smiling face over dark blue background.
- The full name of the organization can be seen below.
- Alternative versions In the current general logo for Goodwill Industries International, the wordmark in large black letters is added to the right of the emblem.
- The lettering “Industries International, Inc.” in blue can be seen below.
- Some members use an alternative cartoonish emblem.
- There are also several regional versions of the Goodwill logo.
- Here, there is no smiling emblem.
- Font Goodwill’s affiliates often pair the Smiling “G” emblem with wordmarks in various typefaces, which can be disadvantageous for the organization’s visual brand identity.
- Alternative versions may feature lighter shades of blue.
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