evolution history and meaning
- Download PNG Glenfiddich Logo PNG Glenfiddich is the brand of the world’s best-selling single-malt whisky, first produced in 1887 by William Grant in Dufftown, Scotland, Glennfidich — which means “Valley of the Deer” in Scottish Gaelic.
- Meaning and history The Glenfiddich logo consists of two parts: a graphic one – a stag head, and a wordmark.
- 1968 – 2007 The stag here denotes masculinity, power and confidence.
- This icon first appeared on Glenfiddich bottles in 1968, and has remained unchanged until its last redesign in 2007.
- The new design simplified it and made it more anatomically correct.
- 2007 – 2014 The redesign of the Glenfiddich logo, held in 2007, kept the idea and main symbols of the previous version but redrew it in a modern way.
- The image of the deer was now stylized and executed in gradient gold lines, looking extremely chic and sophisticated.
- The nameplate was also changed — its black letters featured a narrow serif typeface with thick smooth lines and small sharp serifs on their ends.
- As for the “ Single Malt Scotch Whisky” tagline, it was set in all capitals of a confident new strong sans-serif typeface, executed in the same gold shade as the image of the deer.
- 2014 – Today As for the wordmark, it’s executed in Glenfiddich Modern – pioneering font fit, inspired by the Glenfiddich logotype, which has over 50 years of heritage.
- It’s a modern interpretation of its fine and sharp serifs.
- Glenfiddich Modern is confident, clean, unique, premium and crafted.
- Designers chose a copper color palette, which is called Pagoda Copper.
- Secondary colors are New Make White (adds freshness and a more contemporary feel), and Fiddich Stone, inspired by the granite that was used on William Grant’s original warehouses.
PNG Design and Logo Download
