Fructis logo and symbol, meaning, history, PNG
- Download PNG Fructis Logo PNG Fructis is a label of haircare and styling products of the Garnier brand, which is part of the L’Oreal Group.
- Meaning and history The popular brand got its name due to the addition of fruit extracts to the products’ formulas, it had to show the plant-based composition of the company’s shampoos and other hair care cosmetics, which give a long-lasting effect for the hair.
- The company’s logo is composed of a wordmark, consisting of two parts — the mother brand, Garnier, inscription on top of the “Fructis” lettering.
- The brand’s visual identity was always consistent and had only one major redesign during the company’s history, which took place in 2017.
- Until 2017 The original Fructis logo was text-based, as the current one.
- But there was also a colorful underline, composed of two thick horizontal lines, and each of them contained a few spheres — the upper one had three pink ones and the bottom one had four yellows.
- The color palette of the original shampoo’s logo was based on green and white, colors that symbolize growth, natural energy, and balance.
- Font The brand’s wordmark is split into two parts — the upper one with a solid “Garnier” inscription in all capitals, which is executed in a sleek sans-serif typeface, which is very similar to Heading Pro Ultra Wide Book.
- The letters “G” and “E” have the same silhouettes, just upside-down.
- The brand’s nameplate looks balanced and bright due to the use of two different typefaces and sizes of the letters.
- It is neat and clean, with distinct lines and enough space.
- After 2017 The redesign of 2017 brought a more modern look to the Fructis logo.
- The only graphical element on the brand’s logo is a fresh green circle around the letters “G” and “A” of “Garnier”, which is a symbol of the company, which produces mostly plant-based cosmetics.
- The emblem makes the brand’s image crispy and friendly, evoking a sense of responsibility and trustworthiness.
- Font The Garnier part of the wordmark hasn’t changed much, its capital letters are still written in a company’s signature sans-serif, similar to Heading Pro Ultra Wide Regular font, which is solid and confident, looking contemporary and strong.
- As for the “Fructis” inscription, the only thing that was left from the previous version — it is executed in all capitals and is bigger than the “Garnier” part.
- At the beginning of the redesign campaign, the brand used Helvetica ultra compressed typeface for the lettering, but later it was changed to a more modern and eye-catching font, which is similar to a modified Sonika Bold, where the bottom bar of the “F” is shortened and all the letters are connected to each other.
- You can see its products on the shelves of almost any supermarket chain and in small corner stores.
- The product range includes shampoos and conditioners, suitable for different types of hair, several kinds of styling products and hair color items for diverse needs.
- The brand is known and loved worldwide, and its bright packaging, which varies from one type of product to another, is eye-catching and makes the shampoo and conditioner bottles stand out on the shelves.
PNG Design and Logo Download
