Frigidaire logo and symbol, meaning, history, PNG
- Its stylish clean logo shows the brand as reputable and reliable, confident and strong.
- Meaning and history 1951 — 1976 The first Frigidaire logo was introduced in 1918, when the General Motors founder William C. Durant purchased the Guardian Frigerator Company and renamed its “Frigidaire.” The logo featured a crowned letter “F.” The crowned “F” was preserved in the 1951 logo, although it didn’t occupy a very prominent position here.
- The square next to it was black, while the third square housed the lettering “GM.” The word “Frigidaire” in a plain sans was placed below.
- The letters seemed squeezed (especially in the “Fr” part).
- This is quite natural, taking into consideration the changing attitude to the monarchy in the world.
- The plain type was replaced by an elegant cursive script.
- This helped to make the logo unique, and also conjured up the memories of home-cooked meals and the times, when women exchanged recipes written by hand.
- 2009 — Today The highlight of the Frigidaire logo is a triangle with red filler.
- It supposedly symbolizes a cozy home with a lit window.
- Some designers mentioned that the triangle breaks the brand name into two words, “Frigid” and “Ire”, none of which is likely to attract the products’ target audience – moms.
- The wordmark in classic sans serif is accompanied by the triangle symbol replacing the letter “A”.
- Triangle is an emblem of creativity and stability, and in blue and red color palette it also reflects the brand’s power and energy.
- Emblem colors Blue is the main color of the Frigidaire logo and it resembles the product, the brand got its popularity for — the refrigerator and its ice.
- The red element of the logo adds warmth and symbolizes a cozy home, which the brand helps to create for their customers.
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