evolution history and meaning
- The magazine is most famous for the “Fortune 500”, which is a rating of the most powerful companies in the world, Fortune magazine is a highly-respected publication covering all aspects of business news.
- Meaning and history The Fortune logo first appeared at the top of inaugural issue in February 1930 and has been changed 10 times during the magazine’s history.
- The current Fortune logo aims to revive Fortune’s modernist heritage and yet take it into a new direction.
- 1948 – 1951 The redesign of 1948 switched the title case of the Fortune logo to the uppercase and refined its typeface.
- 1951 – 1955 Despite the brilliant design of the previous logo, it was changed to a completely new one in 1951.
- 1956 – 1972 The Fortune logo was changed again in 1956 and this time it was a modern sans-serif inscription with bold black letters flattened and placed on quite a big space from each other.
- The inscription looked powerful and modern, and this is why the version stayed with the magazine for almost 16 years.
- 1972 – 1977 The redesign of 1972 made the opposite thing — the flat and wide letters of the logotype grew, and the space between them disappeared, so now the full-shaped sans-serif inscription had all of its capital letters glued to each other.
- 1978 – 1982 In 1978 the typeface of the Fortune logotype was changed again.
- 1983 – 1988 The redesign of 1983 changed the style of the logo again.
- It was almost the same elegant sans-serif as the one from 1948, but with a new color and slightly refined shapes, it looked completely different.
- It was still a red uppercase serif lettering, just with the contours of the letters emboldened and a bit narrowed.
- The whole identity started looking more chic and fancy.
- The new Fortune logo recreates a modern sans serif that further emphasizes a bold and contemporary design.
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