Forbes logo and symbol, meaning, history, PNG
- Download PNG Forbes Logo PNG Most of us are accustomed to the way the word “Forbes” looks on the magazine cover as it hasn’t really changed for a couple of decades.
- Before the following year started, the magazine used a logo in which the letters were embellished with lots of swashes.
- 1918 – 1922 The very first logo for the famous magazine was introduced in 1918 and featured a fancy custom inscription “Forbes Magazine” set in two levels.
- However, this time, they weren’t as prominent.
- 1924 – 1925 In 1925 the magazine switched white on the black style to a bold white inscription in a thin black outline, this gave more opportunities for the badge, making it look balanced and stylish on any background.
- 1925 – 1930 The redesign of 1925 kept the white outlined style of the logotype but switched the typeface to a more elegant narrowed one.
- 1930 – 1934 In 1930 the magazine starts using a stable black inscription as its official logotype.
- 1937 – 1938 The logo, used by Forbes from 1936 to 1938, was written in a custom modern cursive with “broken” year bold and sleek lines.
- A year later, a logo was introduced that was inspired by war posters.
- This version didn’t reflect the character of the magazine as well as most of the previous designs, so was changed to something new just in one year.
- 1939 – 1953 The logo from 1939 was executed in black and placed on white, using a fancy stencil serif typeface for its long sophisticated letters with slightly narrowed contours and elongated smooth ends of the lines.
- This version of the nameplate stayed with the famous magazine for more than a decade.
- Another change about the magazine’s visual identity was in enlarging the first capital “F”.
- When some more weight was added to the letters a decade later, they started to look like Franklin Gothic.
- 1973 – 1977 In the magazines published throughout the late 1970s, the wordmark was given in a massive, bold sans serif type.
- 1977 – 1978 For only one year, in 1977, Forbes was using a modern and simple sans-serif typeface for its logotype.
- The bold black letters featured lean full contours with no serifs and looked too “usual”, but the magazine wanted changes and experiments.
- It looks super chic yet stable and progressive at the same time.
- Font The wordmark looks very much like the Publico Headline Bold font.
- The type was altered, though.
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