Foot Locker logo and symbol, meaning, history, PNG
- Download PNG Foot Locker Logo PNG Foot Locker is the name of the American footwear retailers which was established in 1974 and today has more than 3 thousand stores not only across North America but worldwide.
- The company, specialized in footwear and sportswear retail also successfully operates through its online platform.
- Meaning and history The visual identity of the world’s famous sports clothing and footwear retailer is cool and instantly recognizable across the globe.
- 1974 – 1988 The very first logo for Foot looker was composed of a smooth and bold sans-serif wordmark in red, which was placed on a white background and enclosed in a thick green frame.
- It was simple and not very unique to be instantly recognizable.
- Though the inscription style looked solid and bright and it was decided to keep it for the next visual identity generation.
- 1988 – 2020 The redesign of 1988 brought a graphical emblem to the Foot Locker logo, and it made it iconic.
- The image depicted a football coach in a striped black and white shirt, with his head, turned to the right.
- The coach himself was also executed in black and white and placed on a white backs ground with the red wordmark under it.
- 2020 – Today The company decides to redesign its logo again in 2020.
- It is more about minor changes, such as refined contours and some lines simplified.
- The most significant change was done to the color palette — the white background is now black, and the black contour of the image turned white.
- This is what made the whole image look more powerful and professional, staying at the same time recognizable and contemporary.
- The black, white, and red color palette of the Foot Locker logo is a representation of the strength, quality, and professional approach of the company, which is known and trusted all over the globe.
Leave a Review