evolution history and meaning, PNG
- Even the shape of the letters serves the same purpose.
- The history of the company started in 2007.
- The brand promises its products to deliver “the perfect combination of biomechanics, comfort, and fashion.” It emphasizes that the benefits of these shoes are especially obvious for people who walk a lot.
- The brand was accused of wrongly advertising its footwear as providing health benefits.
- Emblem The logo features the word “FitFlop” in white placed inside a red rectangle.
- Both the rectangle and the wordmark are slightly tilted, which adds a playful, casual touch.
- The letters in the FitFlop logo are lowercase.
- While all of them belong to a pretty generic sans, the “l” is somewhat unusual because of its length.
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