Finish Line logo and symbol, meaning, history, PNG
- Download PNG Finish Line Logo PNG Finish Line is the name of the sports apparel and footwear retail company, which was established in 1976 in the United States.
- Today the company has almost 700 of its owns branded stores across America and also operates through one of the biggest retailers in the region – Macy’s.
- Meaning and history The visual identity of the American retailer hasn’t changed much since the day of the company’s establishment.
- Everything, from the color palette to the style of the lettering, we see today resembles the original version.
- 1976 – 2016 The very first logo for Finish Line, created in the 1970s, was composed of a black wordmark with a stylized running man between the two parts of the nameplate.
- The figure was colored deep blue, a color of reliability, and trustworthiness.
- As for the inscription itself, it was executed in a smooth and modern sans-serif typeface with clean lines, evoking a sense of movement and progress.
- 2016 – Present The logo we all know today was designed in 2016 and is a simplified version of the previous one.
- The wordmark is now written in all capitals of a contemporary sans-serif font, which is pretty close to Bullish Bold Oblique, with the letters slightly italicized and its contours soft yet confident.
- The graphical part of the visual identity was removed, but the blue color now became the part of the logotype — while the “Finish” is drawn in black, “Line” has a pleasant light and calm blue shade.
- The combination of black and blue represents the professional approach and responsibility of the company, and when set on a white background, this palette also reflects the power and a good reputation.
- The Finish Line’s visual identity is strict and minimalist, yet it has something that makes it instantly recognizable and evokes a sense of confidence in the quality of its products.
- The simplicity of the logo makes it timeless and memorable, and its modest color palette — trustworthy.
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