Fiesta Bowl Logo
- It was a very bright yet simple logo, with the stylized graphical elements resembling a flower or an Aztec sun, drawn in yellow, orange, and red above the two leveled logotype in the uppercase of a sand-serif typeface.
- It was now executed in a bold and smooth italicized typeface, in a title case.
- The upper level in bright yellow featured “Sunkist”, while the bottom red one — “Fiesta Bowl”, which was written in one line, having a wide space between the two words.
- 1996 – 2006 The Fiesta Bowl logo was redesigned again in 1996.
- This time the main hero of the badge was the emblem of the bowl’s sponsor, Tostitos.
- Its bold stylized black logotype was set on a white banner with a blue outline, set over the iconic orange and red Aztec sun emblem.
- The uppercase “Fiesta Bowl” inscription was placed under the Tostitos insignia, and written in a stylized bold font, with the letters jumping on a bright yellow background, and underlined by a red zig-zag line.
- All shades got brightened up and intensified, with the bodies of the “Fiesta Bowl” inscription plain and flat, unlike the patterned ones from the previous version.
- The Tostitos emblem was also refined: a triangular yellow chips image was added above the red dot of the letter “I”, just like the official logo of the brand, which was redesigned in the same year.
- 2014 In 2014 Vizio became the bowl’s sponsor, so the logo is getting redesigned.
- For that season it featured a modern red crest with a double red and white outline, a white Vizio logotype on top, a half of the iconic Aztec sun above the crest, and the smooth and elegant white “Fiesta Bowl” inscription slightly arched and written over the dark orange ribbon, coming through the center of the crest.
- As for the bottom line, it was wider and boasted a solid red color, with the white cursive “Fiesta Bowl” lettering on it.
- 2016 – Today PlayStation becomes the new sponsor of the bowl in 2016, and the new logo is being introduced in the same year.
- A horizontally stretched blue and white crest has a wide blue banner with the sponsor’s logotype written over it in white, the red outlined cursive “Fiesta Bowl” inscription arched under it, and the signifier of the bowl, the Aztec sun, drawn over a solid blue circle and placed on the bottom of the crest.
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